| Women' Forum organised an interactive session MY STORY for its members, July 14, 2018.
Narrator of the story was Mrs. Mridula Jain, Vice Chairperson, Shingora Textiles Ltd., manufacturers of Shingora Shawls. Mrs. Jain a highly successful entrepreneurs of Ludhiana started her venrus from a Scratch, and is a live example of grit and determination. She shared that her vision now was to prepare their Generation Next, enabling them to cross each milestone that comes on the journey of creating a global enterprise. Dr. Vandna Shahi, Chairperson of the LMA Women Forum moderated this engaging discussion with Mrs. Mridula Jain. Mridula Jain shared her life experiences, and in the process offered an insight into her childhood, the early years of her enterprise, contribution of each family member in making Shingora Shawls an iconic brand in textiles from Ludhiana.
During the discussion she addressed the concerns of members regarding striking a delicate balance between home and work, challenges that she faced as a pioneering women entrepreneurs and spade work put in to create a powerful brand. She stated that her understanding and vision about Shingora was that her product line be accepted as Shingar for Women.
Mridula narrated that an important milestone in their journey and her story was to make Shingora acceptable as a Shawl that would make Women think beyond Pashmina. The challenge was to revolutionise designs and adapt fabrics to make this a reality. She expressed that though her journey was demanding, the outcomes were highly satisfying. Her message to the women entrepreneurs was that they must identify their interest, their business idea and then do everything in their wherewithal as Dreams have no limits. Dr.Paramjit Kaur, General Secretary LMA, Dr. Vandna Shahi, Chairperson LMA Women Forum and Mrs. Harpreet Kang, Chairperson LMA Student Forum felicitated Mrs..Mridula Jain